A Complete Breakdown of The Chinese Video App Market: with Over 10 Players in The Market, Who Is Leading and Why?
Which apps are taking over the Chinese mobile video market? And how do they differ from the Western video market? Let’s dive into the top apps on the market.
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Xplore China Seoul Seminar: How to kick start your mobile marketing in China
Xplore China 2019 in Seoul was held on April 25th to address the first step in Chinese UA marketing: Market trend identification, media selection, and performance measurement, for anyone considering entering the Chinese market- whether launching for the first time or optimizing the performance of an existing app promotion.
How to Harness the Power of Messaging Apps in Your Mobile Ad Strategy
A third of the world’s population uses messaging apps. But how exactly do you get ad campaigns running in messaging apps? Here’s out guide to how to advertise on the top messaging app platforms around.
ARPU vs ARPPU vs ARPDAU
If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.
Four Things We Learned about Mobile Video Advertising Spending
What are the mobile video ad trends being fashioned in the United States now?
The Gold Pass, Apple Arcade and a New Age of Cross-Platform Advertising: Three Key Monetisation Developments in 2019 that Mobile Companies Should Pay Attention to
As we’re all aware, the mobile games industry moves pretty quickly. This means that you can easily miss the biggest trends in something as important as mobile game monetisation, even when you’re doing your level best to keep an eye on them.
Stadia – Is Google’s New Platform the Future of Gaming?
The biggest announcement at GDC last month was undoubtedly the news that Google was launching its own dedicated video game platform called Stadia. Stadia would, theoretically, allow players to stream their favourite games to any device of their choosing whenever they fancied it.
ad:tech New Delhi 2019 – Reminiscing the most memorable events of this year
ad:tech is India’s largest gathering for marketing, technology and media communities to come together to share trends, insights and disruptive technologies that’s shaping the digital economy.
Can Apple Arcade Reset App Store Gaming?
Gaming on the App Store has naturally evolved into a highly competitive market for free-to-play games, which is driven by the sophisticated retention and monetization techniques that have lifted the financial value of mobile games from zero to more than $50 billion of annual revenue. Apple Arcade is an attempt to reset that message, and redirect the medium to something very different.
The State of Global Esports
Esports is a worldwide phenomenon. Professional players streaming from their bedrooms can rake in thousands of viewers and esports tournaments can fill entire Olympic stadiums. But what’s the state of play today in competitive gaming?
From Click-through to Ability to View
With the rush to in-app programmatic, brought about through new technology such as header bidding, many advertisers are still thinking along the same traditional lines as when desktop was the only programmatic channel available.
Mini-Programs: What are They, How do They Work and Why do They Matter to Game Developers?
Mini-programs are a big deal and they are here to stay. While they might be a relatively new technology, their popularity in the market is simply impossible to ignore.
Bricking It: Why Tetris 99 Could Shake The Battle Royale Sector Up and Bring Big Benefits to Free to Play Mobile Game Devs
When Tetris 99 was announced and launched back in February 2019, you may have been forgiven for thinking that 1st April had come a little early this year.
What Does a Committed Relationship Look Like? We Have Four More Answers to It. [Part 2]
Are girls generally more committed?
What Does a Committed Relationship Look Like? Here are 5 examples. [Part 1]
What does it mean to be committed? Five gentlemen give their answers.
The Biggest Stories from MWC Barcelona 2019
The summary of all the biggest developments from MWC Barcelona 2019 to keep you on the pulse of the mobile industry.
How Homa Games Uses GameAnalytics to Increase Their Retention and Propel Their Game into Top Charts Globally
"We see how increasingly competitive the market is getting, so we know how important it is to stay ahead of the crowd. Thanks to their in-depth metrics and dynamic platform, we’re confident that GameAnalytics will allow us to continue our journey as we look to publish more titles in the near future."
What We Can Learn from 10 Years of Angry Birds
Looking back into Angry Birds’ history, there are plenty of things misremembered and forgotten but that remain significant in terms of how mobile gaming got to where it currently is.
How to Prepare for MWC Barcelona 2019
MWC Barcelona, the world’s largest exhibition for the mobile industry. With the event just around the corner, you’ll need a bit of help. So here’s our quick guide to making the most of MWC 2019.
How to Combat Advertising Fraud in the APAC Region
What’s driving the increase in fraud in the region? And how can advertisers and publishers avoid getting pumped by the fraudsters? Let’s take a look.
The Changing Valuation of Mobile Game Developers
Despite the Chinese release freeze, 2018 was another headline year for mobile games. And that’s something which has been demonstrated in recent years when considering how the value of mobile game developers has changed.
The 5 Must-Attend Events for Indie Developers
When money is tight, investing in games events can feel like a gamble. However, attending a good event can be the tinder that ignites the fire. So which events should you be heading to if you’re an independent developer on the way up in the mobile games industry? Here are five tips from us.
Mobile Advertising Events: Four Business Conferences to Attend in 2019
It’s a good time to start thinking which business conferences and exhibitions you’d like to attend. Here are four events or event series that we think are great for people working in the mobile advertising industry.
The Great Thaw? Why The End of China’s Video Game Market Freeze Does Not Mean A Return to The Status Quo
The great China game freeze is over. But why has the freeze ended? What changed at a government level to allow the embargo on releases to end? And what do these changes mean for developers getting games into the Chinese market?
Key Mobile Games Trends for 2019
When predicting the new year, It’s tempting to suggest a sharp discontinuity between the old and the new is brewing. The truth lies somewhere between the two. But if anyone can work out how to update, they will experience a very successful new year indeed.
Mobile Advertising Predictions for 2019
This year alone, we’ve seen the number of mobile internet users pass the 7 billion mark and they have collectively spent a staggering 1 billion years online. But what does the new year hold for mobile advertising?
Singles Day – Why Mobile Companies Need to Plan for The Biggest Shopping Holiday in The World
So why has Singles Day become so big? And what does its size mean for mobile companies running in China and planning for 2019? Let’s find out.
Black Friday Underlines The Dominance of Mobile Apps
This Black Friday will go down in history as the date the annual sales bonanza confirmed the power of m-commerce over e-commerce.
How AI Is Transforming Digital Marketing
Today, the biggest challenge for marketers operating in the digital space is dealing with the sheer size of the opportunity on offer.
Mobile Advertising in 2018 – The Biggest Trends and Stories That Shaped The Sector
We’re approaching the end of another busy year for the mobile advertising industry.
How GameAnalytics Helps Voodoo Identify and Release Hit Mobile Games Each Month
In just a few short years, Voodoo has released a string of hyper-casual hits. They’ve published more than 15 games which have reached the top 20 in the App Store charts since 2016, and seen such a meteoric rise to success that the studio name ‘Voodoo’ has almost become synonymous with the hyper-casual genre itself.
New iPhone Xs Marks A Move towards Console-quality on Mobile
With its 6.5 inch super retina display, Apple now owns the biggest and highest resolution smartphone on the market.
A Short Story of The Google Play Store: 4 Things We’ve Learned from 10 Years of One of Android’s Leading Stores
Four things we’ve learned from 10 years of one of Android’s leading stores
Advertising Formats and Platforms of the Future
Let’s take a look at a few potential runners and riders.
Fake App Installs Are Up 30% in 2018. Is Enough Being Done to Tackle Mobile App Fraud?
Mobile apps are the latest digital marketing channel and so have proven a tempting target for criminals. The good news is that app fraud can be avoided - if you know the signs
Looking Back at Our Favorite Things about This Year’s White Nights Moscow
It’s one week since this year's White Nights Moscow, and we’ve had a chance to sleep, rest and reflect on our favourite moments from the conference.
The Oriental Age of Sail – Chinese Mobile Marketing Goes Global
Clement Cao, co-founder, executive director and president of Mobvista, spoke at Advertising Week in New York earlier in October.
How AI Is Transforming Mobile Marketing
How exactly is AI transforming the way we deliver and engage with ads on our phones and how are we keeping on the cutting edge of mobile marketing? Let’s take a deep dive.
Amazon Advertising: What Is It, Which Services and Formats Does It Offer and Why Should Advertisers Use It
What exactly is Amazon offering? What are the potential benefits of using its service? And how is it set to evolve in the coming years? We’ve taken a closer look at Amazon Advertising to find out the answers to these questions.
What’s The Difference between View Through Attribution and Click Through Attribution?
The two most popular attribution models in mobile advertising is view through attribution (VTA) and click through attribution (CTA). Each offers a different approach to attributing an advertising campaign.
The State of the Chinese Mobile Market
Even though Chinese firms are tackling regulation challenges, the Chinese games market is still the largest in the world and only due to increase.
Protecting Users: Why Privacy Policies Will Become Compulsory for iOS Apps From October 2018
Bring on The Subs – Apple’s Plan to Drive for Repeat Subscriptions Revealed
Apple has launched a new subscription-based strategy and it was proved to be profitable, while it is also facing the challenge which cannot be neglected.
Edge Singapore 2018 – Navigating Mobile Users Across Southeast Asia
Mobvista Edge Seminar Singapore was first held to explore the mobile markets in South Asia. Here are three key takeaways from this insightful panel talk.
Ten Years On, What’s The Future For App Stores?
During the past decade, what changes happened to APP Store and what it will be like in the future?
The Growing Trend In Chinese VR Market
Delving into the remarkable development and predictable prospect of China’s VR Market.
What Will M-Commerce Look Like In The Future?
In this sequel of our previous post about M-commerce, we will delve deeper into its trends in the future.
What’s the Difference Between CPM and eCPM?
CPM and eCPM are often mentioned together and they can be confusing in certain circumstances. In this episode, we will look into the difference between them.
ChinaJoy 2018 Round Up: More MMOs, VR On The Rise and Consoles Cracking China
Summarizing the three deepest insights from ChinaJoy 2018.
Why Candy Crush Is Still Crushing It Nearly Ten Years On
Remarkably, Candy Crush Saga is more successful than it’s ever been.
Google Mobile Page Speed Is Accelerated
Google mobile page download speed has driven the surprising acceleration. What's more, its future development strategies are also noteworthy.
Why Interactive Ads Make Sense for Advertisers?
Approaching interactive ads to discover what they are, and why they are so effective.
The Rise and Rise of M-commerce
The fast growth of m-commerce has enhanced the popularity and convenience of mobile marketing.
What’s the difference between an ad network and an ad exchange?
In this serial video, we will do an explanation on ad network and ad exchanges, and discover the difference between them.
What can the UA strategies of Glu Mobile, G5 and Rovio tell us about wider marketing and monetization trends?
Analyzing the correlation between UA spending and game sales as well as profits.
Mobile ad blocking rates are doubling
Ad blocking comes to mobile, which is doubling across key markets.
Apple Is Back in Advertising, and This Time It’s the Good Cop
New app search explains Apple’s ‘good cop’ privacy position
Planning to Launch Your Mobile Game in Japan? These Are The Five Key Tactics for A Successful UA Campaign
Why is the Japanese market attracting new – and significant - publishers? And what opportunities do we see in the market and how should advertisers tap into it?
5 Stand-out Insights from Mary Meeker’s Annual Internet Trends Report
The presentation from Mary Meeker always contains plenty of thought-provoking ideas, and this year’s was no different. Among many findings, these 5 are the things that we found the most interesting.
What Does The Success of Battle Royale Games on Mobile Tell Us about The Future of Mobile Games?
What is a surprise, however, is how successful battle royale has now become as a mobile game genre.
What Are CVR and CTR?
Introducing Mobvista's serial video: Ad Tech 101. In less than 120 seconds, we will do a quick explanation on some of the most commonly used terms in digital advertising. Today, let's talk about CVR and CTR.
Will adding In-App Purchases to Facebook Instant Games Make Them A Viable Alternative to The App Store?
Announced at this year’s Facebook F8, the addition of IAP is the latest development to Facebook’s own mobile games offering
5 Differences and Similarities between Western and Chinese Mobile Gamers
Five insights that will help game developers better understand their audiences in East and West.
Still Not Sure What GDPR Is or What You Need to Do About It?
GDPR - or to give it its full title, the EU General Data Protection Regulation - is a new set of laws designed to standardise and improve how companies deal with the privacy of their customers’ and users’ data.
Ad Tech Advances Make Mobile More Fraud-proof than Desktop
It may fly in the face of accepted ‘wisdom’ but the latest figures prove tech advances are making mobile marketing less prone to fraud than the desktop.
What is Shuabang, and Should I be Using It to Promote My Game?
For people who want to take a shortcut and who don’t care about doing things the right way, there are less honest ways to promote your app.
Why Mobile Gaming Is Now Bigger than Console and PC Gaming Combined, and Still Growing and Always Changing
Now, mobile games is reaching another milestone.
Social Media is the Must-Use Marketing Channel for Reaching Chinese Gamers
In fact, in social media-obsessed China, Key Opinion Leaders, or KOLs, are on a whole different level when it comes to reaching consumers and setting new trends.
Localizing Your Games for Chinese Players: Besides Language, What Other Aspects Should You Consider?
When localizing your games for Chinese players, think beyond simply translation. What are their graphical preferences? How best to offer player support? Have you really thought about all these factors?
The 5 Most Important Channels to Market Your Game On in The Chinese Games Market
While there are many other social and online platforms in China, these five platforms are key if you want to reach the widest and biggest audience.
4 UI Mistakes That Kill Apps
There is no set guide for creating the best UI but here are a few helpful tips to keep you and your users happy.
Five Essential Things You Need to Know before Launching your Game in China
Here are five essential insights we’ve learnt and which every games company needs to know when planning to launch in China.
The Big Takeaway from GDC 2018 – VR Advertising is Just Around The Corner
So GDC is over for another year, with the usual mix of pre-show anticipation and post-show disappointment. Every year there is a ‘big theme’ at the show, which this year was VR - exactly the same as it’s been for the past few years. So is VR still more hype over substance? Or has something changed?
The rise of Live Quiz apps: a new trend in games monetization or just a short-lived fad?
If live quiz games are to become a viable new game category, there will need to be something more solid to underpin it than grand plans and quirky marketing.
Which markets matter most for mobile game developers?
As a company that works with a lot of games publishers and developers, how to ensure that we understand the mobile games landscape to help us deliver the best possible results?
Vincent Diao from Yodo1: Do Games Like Going Scientific Experiments | Mobvista Monetization and Data Operation Salon
Vincent Diao, Vice President of Yodo1, a leading mobile game publisher, shared his experiences on using data analytics to improve monetization.
What Matters for Mobile Games Developers in 2018?
Mobvista recently partnered with Pocket Gamer.biz to support its annual Mobile Game Developer Trends Report. Let's see what matters for mobile games developers in 2018.
Avid.ly’s CEO Xie Feng on Redefining Game Ad Monetization
Personalization needs to be exactly different for each person
Why you shouldn’t use an ad blocker
Better advertising is essential, but it’s crucial that advertising doesn’t dominate the user experience.
Launching into the China Market
China is the biggest but one of the most challenging gaming markets for Western developers to enter.
4 Things You Should Know Before Launching Your Game into China
It is the biggest gaming market on the planet, but also one of the most challenging markets for Western developers to enter.
7 charts showing how effective rewarded video is
There’s a growing body of evidence showing that all kinds of video advertising - but especially rewarded video - outperforms all other ad formats currently in use. So I thought I would share just some of the most recent charts I’ve seen being shared and discussed.
BIC Festival 2017 Review
Festival that confirmed the potential of outstanding indie game developers from Korea and abroad
Launching a Mobile Game in Russia? Then Think and Act Like a Local
Entering the Russian Market 101
Ironwoman Comes back to Share a Great Soul Adventure with You
“If you only set goals within your comfort zone, you will miss too many possibilities.”
Getting the Most from Gamescom
Gamescom is a show that is only partly a mobile games show, but for many of our potential clients it is the most important show of the year.
Introducing The 9 Most Popular Mobile Ad Formats
Like it or not, advertising revenues are the lifeblood of many mobile game developers. We take look at some of the most popular mobile ad formats for games and suggest how you can use them effectively.
EDGE Seoul-Foothold in Korea, Looking out to China
Mobvista’s EDGE Seminar was held to first share exclusive experiences in marching towards China market, and then bring laxation to the intense sensitiveness caught by fraud.
INDUSTRY INTERVIEW: Yodo1, Master of Monetization, Turning Ads into Part of Gaming
By designing the ad placement in the way it has, Yodo1 ensures players retain the gaming rhythm.
Five Sets of Data on Why Native Video Is the Best Way to Attract Young People
What is the magic behind video and native video?
The Budget Wasted: Fraud and Inefficiency
A famous saying for advertising industry is that half of the budget is wasted but problem is we never know which half. Fraud case is definitely within the wasted half, which we can figure out using certain methods.
Can Anyone Knock Facebook and Google off the Top Spot?
With Twitter’s growth seemingly exhausted and new players struggling to build market share, the two biggest giants of digital advertising seem unassailable.
Brand Ads Are No Longer just about Vision, Interaction is Vital
Trying to drive interaction with advertising has become an increasing goal for advertisers and brands.
What is Display Attribution, and Is It Good for Marketing? (Part 2)
VTA is typically set to a period of 24-hours from the time of seeing an advert to taking action.
Your App is on the Store but You Can’t Monetize. Here are Tips from Veterans on How They did It.
Here are some pieces of advice from veterans in the industry.
What is Display Attribution, and Is It Good for Marketing? (Part 1)
View-Through Attribution takes the very simple idea that people aren’t always ready to take an action when they see an advert.
3 Golden Rules for Developers to Choose Monetization Platforms
Big data is reigns supreme as long as it is transparent
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